If you’re in sales, it pays to call (and email, and chat) early and often. This intuitive insight comes from a recent study, “Research on 200 Million Sales Interactions Cracks the Code on Cadences” published by Atlanta startup SalesLoft. This data was shared with me by Butler Raines, SalesLoft’s Head of Product — a dear friend, beautiful human being, and a new-school bitter southerner.
I found the piece illuminating, not only for the nicely presented graphs of customer/sales interactions, but also for the exposition on sales terminology (I learned what a cadence is).
Does SalesLoft have other insights they’d like to share? Many data scientists would like to know!